Carefully crafted content for all things Dog!
Better than a Tennis Ball
As a dog-focused business, great content production is the best use of your marketing dollars.
Expand Your Business
Establish your identity to reach new clients and earn more money. Let them know you’re the Dog Trainer, Dog Boarding Facility, Dog Groomer, Vet or other dog-centric business that’s the perfect fit for them!
Save Time
You want to focus on training, grooming, exercising, treating or whatever it is that makes your business unique. Let me do the writing for you!
Welcome
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Sit!
You have to sometimes. But while you’re sitting, things aren’t getting done. You need to prepare for the next client and their dog.
You need to prepare a training plan.
You need to purchase supplies.
You need to explain why this toy is such a great fit for power chewers.
You need to get that dog ring ready.
You need to educate clients and help them understand that there is SO MUCH MORE to their dog than they imagine.
There is a lot you need to do, and only one you. You know important things aren’t being done with excellence, because there just isn’t time!
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Stay!
You need to focus for a moment, and reflect on the fact that you can’t do it all.
There’s always another dog, another owner, another problem. You want to help them, but how can you if they don’t even know you exist?
But if you take the time to tell them, there’s less time for the dogs that need you!
There’s never balance. You can’t do all you need for the dogs and all you need for your business at the same time. It seems like this is the problem that won’t go away..
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Go Play!
Finally, there’s a solution! Promoting you, and what you do best, just became something you can cross off your endless to-do list!
Imagine working with someone who understands your needs and your clients’ needs! Someone who can communicate for you.Hand the leash over to me, and go do the things you’re best at. Enjoy doing what you love, and I’ll show the world how great you are doing it!
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I’m Karlene, a life-time dog lover and Certified Professional Dog Trainer who has spent over 30 years actively pursuing all things dog, from rescue to adoption to training to Service Dogs to breed and obedience competition to field trials to buying dog supplies, toys and food and so much more. The world of dogs is my world, too, When you work with me, I will create a customized marketing strategy that will show future clients why you are the very best choice for them. You’ll save time and energy and earn more money as clients choose you out of the crowd offering them services.
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Website Copy
Grabs Attention & Keeps It!
My landing pages and website copy are SEO optimized to bring clients to your page and keep them there. Your entire site flows smoothly. Bounce rates lower and conversion increases. I write, edit or audit the entire site.
What Can Copywriting Do For You?
Blogs
Help Your Ideal Clients Find You!
My SEO optimized blogs increase your site’s visibility and attract more visitors because you rank higher in Google’s search results organically.
Expertly crafted, well-researched blogs showcase you as the expert you are, establishing your authority and making clients eager to work with you!
Email Sequences and/or Newsletters
Reach New Prospects and Invigorate Past Clients
Interesting, well-written emails establish interest in your audience. Newsletters provide additional value to current clients, and lure in prospects. Effective Calls To Action guide them back to your site. You give me the basics of what you want to say, and I’ll turn it into content that will make them take notice and respond.
Manage Your Social Engagement
Put Social Media to Work for You
Effective, engaging use of social media helps establish you as the expert you are. Productive use of socials employing calls to action drive traffic back to your website or to your email list.
Leave the Writing to Me!
Would you send a Labrador to herd sheep, or a Pekinese to bring down a criminal? You’d choose the right dog for the job. Being a skilled trainer, show handler or groomer, veterinarian, wonderful dog rescue group or other service based dog business does not mean that you are a skilled writer as well, and you have so many other things that need your time and attention.
I’m Karlene Turkington. I’m a Certified Professional Dog Trainer, a Pat Miller Certified Trainer, Fear-Free Certified, and a life-time dog lover and owner. I’ve been active in the training, competition, conformation, Service Dog, rescue and breeding worlds for over 30 years. I understand dogs, dog owners and dog professionals. I understand your desires, goals and frustrations. Having worked with thousands of dogs and dog owners, I understand their fears and questions and concerns, and I can help you better connect with them.
I am passionate about dogs, and about being their voice. I continue to research, study and seek additional training to stay up-to-date about the latest scientific discoveries about dogs and their multifaceted personalities and abilities.
I understand how difficult it is to find the time to do marketing the way it should be done. In a sea of people waving their arms and shouting “Look at Me!” it can be difficult to be seen. Traditional marketing firms don’t speak your language or understand why you don’t want a photo of a dog in a prong collar on your positive training methods website. I do. My industry knowledge and my copywriting savvy combine to bring you quality results as unique as you and your business are.
The following articles were written for print publication in a newspaper column with a 700-800 word limit. Headlines were not my creation, and some typographical errors occurred when the columns were placed online.
Some of my Work
~~~~~~~~~~~~Services & Rates~~~~~~~~~
When you work with me, you’ll receive high quality content that will make you more money and will allow you to stand out in the busy pet services market.
As a freelance writer, I combine my marketing expertise and deep knowledge of dogs to create content that will help you win new clients, which means you’ll be reaching more dogs.
Each item is created just for you, is thoroughly researched and is always supported by research and scientific studies.
I want to help you educate and inform your clients. The word count isn’t the goal, the message is.
I care about my clients, and only produce well researched, carefully crafted content specific to you and your business. If you want in-depth content that will turn searchers into clients, then I’m the Canine Copywriter for you! With that in mind, my services and pricing are as follows:
*When prices are given in a range, exact amount will depend on the length
Landing pages: $500 - $1000
Webpage content: $200-$300 per page
Blogs: $200 (1000 words)
Newsletters: $150-$250
Product Descriptions: $50-$150
Email Sequences: Beginning at $50 per email
Social Media Ads: $50 per ad.
Ebooks quoted on a per case basis.
~Ask me about bundles and monthly retainers for timely and consistent content with subscription-based pricing.~
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RECALL your clients with content that is relevant to them. Updating your blog regularly shows prospective and existing clients that you are THE expert in your field.
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PLACE yourself as a leader in your industry with original web content and blogs and email sequences that target the interests of your clients.
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SPEAK out on the things that matter. If you want to attract more clients, inbound marketing is a proven technique, and I’m here to help.